Hear from a pro.

Objective: Creating endearing content to both educate & entertain recruiters as well as job seekers from the perspective of a professional recruiter with almost 10 years of experience in the staffing industry.

How We Got It Done: Partnering with Courtney to strategize & produce consistent video content that would land exclusively on the Ladders social channels.

Measuring Success: Using social listening tools as well as manual social listening — we recorded growth across metrics such impressions, video views, engagement rate and audience sentiment in comment sections & adjacent conversations.