What to Expect.

Objective: Provide real life examples of the types of roles found on our site, what to expect day-to-day and prerequisites to the role.

How We Got It Done: We researched high paying roles on the site. A Content Producer recorded a comprehensive but brief video breaking down the aforementioned examples.

Measuring Success: Using social listening tools as well as manual social listening — we recorded growth across metrics such impressions, video views, engagement rate and audience sentiment in comment sections & adjacent conversations.